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Fiesta Hermosa Locale


  • Hermosa and Pier Ave Hermosa Beach, California (map)

Bell Event Services has been proud to produce Fiesta Hermosa for 20 years. We handle vendor relations, event maintenance, city relations, and event coordination. Our skilled sound engineers provide audio for each stage, while our trained power crew provides temporary AC power to the stages, vendors, carnival rides, and more. This is one of our favorite events of the year! Keep reading to find out how we’ve accommodated this year’s fair for COVID regulations. Things are a bit different, but we know it will be a hit just as it’s always been!

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For 50 years, Fiesta has been filling Hermosa’s streets with art, music, and fun. Fiesta de las Artes, as it was originally named, celebrated artisan culture and welcomed visitors from all around to the beach to shop and enjoy the art. For more than a decade, Fiesta has been known as Southern California’s largest beachside arts and craft festival. But we in Hermosa like to think of Fiesta simply as a tradition.

Going back to our roots, we’ve modified the name for this year’s post-pandemic event to Fiesta Hermosa Locale to honor the modified footprint and highlight our community’s “shop local” efforts. Our theme of “locale” will be immediately felt in all of our activities—front celebrating Hermosa’s history to drinking local beer.

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COVID & Safety

We are taking your safety serious—very serious.

COVID Precautions

We are a Beach Cities Health District “Safer in the South Bay” approved event. With that, we are following all COVID-19 restrictions and guidelines for larger events. This includes:

  • Regulating capacity (the Garden)

  • Removal of crowded booth areas

  • Implementation of QR code ticketing and check-in

  • Sanitation stations

  • A virtual stream of Garden content for those who want to avoid the crowds

  • Fewer food operators to avoid crowded eating areas

Safety Precautions

The Hermosa Beach Police Department has provided safety guidance and will have a visible presence at our event. We will also have a heavy security presence throughout the Garden to ensure a fun and safe time for all. If you plan to attend, please ensure that you come with the best of intentions, drink responsibly, and report any suspicious behavior to our law enforcement.

Earlier Event: August 28
El Segundo Art Walk
Later Event: September 18
Ed!toberfest