Since 1972, the Hermosa Beach Chamber of Commerce and Visitors Bureau has produced Fiesta Hermosa, the "Largest Arts & Crafts Fair in Southern California". Over 300 artists and crafters are featured, including painters, photographers, ceramicists, jewelers, sculptors and handicrafters. The festival takes place every Memorial and Labor Day weekend (Saturday, Sunday and Monday) in downtown Hermosa Beach, California. With the ocean as a backdrop, Hermosa Beach is an ideal place for a summer festival with temperatures of 80 degrees and balmy sea breezes.